Entries tagged as radio station

Listeners are the lifeblood of every radio station. Some will argue it's the advertisers who keep the radio station alive. That's well and good, but without an audience who are you going to sell your products to?

Just as we've said before, a radio station is not unlike a retail business. You want your customers to keep coming back to your store. In a radio station's case, you want your listeners to stick with you. One simple tactic is to simply reach out to them.