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Actually there has already been a lot of anticipation for Nokia to open their own online music service. The question was just a matter of when. The recent move by Apple to step into the world of cellular phones was perhaps all that was needed to nudge Nokia into action.

According to the Fortune magazine website, Nokia will be launching their service on August 29 in London. The service will be available worldwide and the Nokia website will allow consumers to download music which they can then transfer onto cellular phones and other mobile gadgets. Shades of iTunes? In addition, Nokia will be launching a new line of music playing cellular phones to complement the download service.

Nokia has rabidly loyal patrons worldwide even though many critics have pointed to several hardware issues with their recent units. This will translate to even bigger anticipation for the launch of their music service. However Nokia company representatives have been quite mum when asked about the music service. There is also speculation that the launch of the music service will also serve as a venue for the launch of Nokia's answer to the iPhone, the 8 gigabyte version of the N95.

What their company execs are not saying can probably be better understood by what they are doing. Nokia was in the news just lately because of their purchase of the media sharing site Twango. And just exactly what does Twango do? Twango offers a free mobile and desktop platform for sharing and organizing photos, videos, and other kinds of personal media.

Then take this quote from the executive vice president of Nokia: "Nokia's internet services vision is to provide "seamless access to information, entertainment, and social networks" from any connected device." He further adds that Twango will offer the users of their Nseries phones with "the most complete suite of connected multimedia experiences."

And here's probably the most telling of all the information that came out--research conducted between Februaryand April in the U.S. and the EU's five biggest countries by research firm M:Metrics shows that 85 percent of all cellular phone users who listened to music through their phones obtained their music from third-party websites, bypassing their cellular operator's own portal.

So if you ask me, I'd say this is all just corporate mumbo-jumbo that only means Nokia will indeed be venturing into the online music service business. So we'll just all see what happens on August 29.