One of the biggest global concerts in more than twenty years was staged yesterday and you'd really have been living in a cave if you hadn't heard of Live Earth. Some writers have already described it as bigger than Live Aid, perhaps the pioneer of multi-venue global concerts. It was twenty-two years ago that Live Aid, organized by Bob Geldof of the
Boomtown Rats
and Midge Ure of
Ultravox
, helped raise money and awareness for famine relief in Ethiopia.
This year, artists from all over the world stationed themselves in various venues throughout the seven continents with the objective of raising awareness on global warming. This makes Live Earth significantly different from Live Aid because it was not about raising money. Mother Nature is in trouble, so now we ask ourselves how are we going to respond to the call?